Bridal Marketing

How can single women above 30 years get husbands without pain?
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This question can be answered by me, the author, and a book publisher, to empower millions of single women above 30 years who are struggling to get married, to get their dream husbands (Mr. Right), easily.
We can help them to accomplish their dreams of blissful marriage if you publish my book titled: “I Want a Husband.” The book offers an engaging content we can use to tap the fortunes of a ready global market and make good money for both of us.

This book is for articulate, single women above 30 years who want husbands, but they are finding it difficult to accomplish. Such women are well educated, assertive, financially independent, urban dwellers and know what they want. They belong to the A, B, and C1 social class. They desire to get married, but for reasons they do not understand cannot get Mr. Right. And age is not on their side. Many of them are accomplished professionals. They can sell other products and services, but they do not know how to sell themselves to suitors in the marriage market.

This trend is supported by statistics as it appears there are more single women than eligible, single men in many countries. The U.S. 2000 census figures gives an idea of the market size for this book: There were 28 million single women above 35 years, and 18 million single men of same age bracket in that year. Remember, most men prefer to marry younger women. You can see why it is no longer easy for middle-aged women to get husbands. They need help which “I Want a Husband” offers in a simple language, to promote easy understanding and application.

The answer lies in marketing. That is the central message of my book. It shows single women how they can apply winning marketing strategies to get husbands. It offers a unique marketing program which I call, The Who Are You (The Way) program which they can follow to get their dream men. The book (word count: 41,120) is set in 30 Chapters and split into five sections namely: Introduction, The Marriage Marketing Mix (3M), Marketing Dynamics, Application and Epilogue.

“I Want a Husband” is essentially about the marketing of emotions to get results. It is written in a language and packaged in a format that will emotionally connect with the reader. It shows in a clear and simple way, how single women can transform themselves into brands and position effectively in the marriage market to get husbands quick. It guides and shows them, how they can manage their emotions to avoid heart-breaks and how to be focused in their husband search. It also offers practical steps on how they can discover who they are, and how to determine the mix of suitable marketing strategies they can use to get the type of husbands they want.

The audience for this book can be easily identified and reached in any country. They are aging women (including divorcees and widows) who are nursing emotional needs, wounds and pain. They desire to get married and erase the pains of past relationships that failed and to be fulfilled. Many of them are becoming exasperated or frustrated. They are looking for quick solutions to their romantic problems and they have the money to buy the book.
To make the book sell well, I kept the writing style motivational and conversational. I also laced it with stories, feasible comparisons, humor, wisdom and common sense, simple practical steps they can take to get husbands, and teasers to brainstorm which I call, "Husband Alerts." The “Alerts” (there are 10 of them) were put to make such women think positively and creatively to achieve quick results and to drive their marketing actions to get husbands.

The book also offers some unique personal marketing innovations such as: (i) The Husband Exchange- a new marketing facility for brides; (ii) the 3M Matrix- which helps single women to determine their positioning in the marketplace; (iii) Expositions on the nature and dynamics of the Marriage Market to promote understanding; (iv) The Container-Content Attention Grid-which helps brides to discover and market the solutions and benefits in them; and how they can build their character and self confidence.
These innovations have helped to make my book different from others, and to be a personalized and interactive medium that will engage the reader and motivate her to reach out and get her husband. The language is simple, written in short sentences and in the first person, and it builds confidence of the reader. This is deliberate to keep women upbeat, to be joyful and to believe in themselves. The feeling the book will evoke in readers, will certainly make great numbers of women to buy it, and read it.

What makes me qualified to write this book? I have a background and training in Chemistry, Marketing and Journalism. I attended Government College Umuahia, Nigeria and the University of Nigeria, Nsukka. I am a business writer, editor, storyteller, public speaker and a marketing professional. I am a member of the Chartered Institute of Marketing, U.K. I have written more than 1,000 articles and stories in many publications. My 23 -year working experience has largely been spent on writing, communications and financial journalism.